Female is The Future! GIRLSTRONG x Girls on The Run || WITH WHIT

This week was hustling for our team and I at the Whitney Reynolds Show! Back to back emcee gigs, season premiere preparation (which is THIS Monday), and our live taping for Wishlist 2024. It’s been busy, but an incredible week!

Just a few days ago, I was in Atlanta, it was a tight turn-around, but the people I met along the way as well as familiar faces I got to see in person again warmed my heart.

I made it onto Atlanta & Company, known as ‘atl&co’ spreading the word of GIRLSTRONG’s initiative and outstanding brand, Being on the news brings me back to my day as an anchor, but this time it was a relaxing twist. Our conversation boosted me positively into the day attending “The Happy Healthy Hour'“ - which so SO fun!

This event left me with so much hope and excitement for the future. The work being done by Girls on the Run Georgia is truly changing lives, and it was an honor to witness such an outpouring of support for their cause. I left not only with some new friends but a renewed sense of purpose—ready to continue lifting up young women and encouraging them to shine as brightly as they can.

“When we feel good as women, the world benefits. The female-empowered brand and movement, GIRLSTRONG is all about showing up in our best capacity,” says my friend, and founder Lisa Crossley. This statement resonates deeply with me, as I've seen firsthand the transformative power of embracing my strength and confidence in different aspects of my life. 

GIRLSTRONG is a fitness apparel and accessory brand that celebrates the power of women coming together. Lisa mentions how “fashion has been a powerful tool for female empowerment throughout history, allowing women to express themselves authentically, challenge stereotypes, and redefine what it means to be both feminine and empowered.” And GIRLSTRONG does just that! Through their fashion, fused with functionality that makes the women who wear it feel fabulous and amazing! 

Lisa’s journey in growing GIRLSTRONG has been very inspirational! Starting in 2015, the idea of functional fitness wear catering to all women sparked in her mind during an exercise class, where Lisa, during it, felt cautious and slightly intimidated. She couldn’t shake the idea out of her head! Now, I am so glad that the world is able to see her and her brand’s brilliance! “There are so many forces that divide us, as women, rather than aligning us. I wanted to create a brand that emphasized that women can be both inspired and empowered,” Lisa says. GIRLSTRONG strongly embodies this mission, innovating fashion to include and connect all women in the community. 

The positive and inspiring impact of GIRLSTRONG continues through its global outreach, connecting with a multitude of brand ambassadors and influencers. I am lucky to say I am a part of this team! I LOVE working with GIRLSTRONG! Being an ambassador and a part of the advisory board, advocating for their female empowerment movement has been a wonderful experience throughout our partnership. 

GIRLSTRONG is hosting their “Healthy Happy Hour” event benefiting their charitable partner, Girls on The Run, at Stellar Bodies fitness studio in Atlanta. I’ll be there as a special guest on October 15th, joining the cause in raising awareness and funds for Girls on The Run Atlanta. Even your event ticket, only $35, counts as a direct donation! (You even get a GIRLSTRONG x Girls on The Run t-shirt if you attend)! These donations contribute to the Atlanta branch’s programming, supporting these girls, who navigate various life experiences, and their emotional, social, and physical well-being. The reception is a beautiful space where we are bonded by the same goal to make a positive difference in these girls’ lives. 

The merge of missions is the greatest partnership, especially when it’s for women! If you’re interested, click “GIRLSTRONG” here on my site to learn more about Lisa’s empowering apparel and the brand’s collaboration with Girls on The Run! I’m excited to see you there!